4 Apple products people waste money on
In
many ways, is the preeminent technology company. It sets the high bar
for excellence when it comes to design and performance in
consumer-centric hardware and software. For that market and brand
leadership, Apple has routinely commanded the highest prices (and
fattest profit margins) within each category for which it has products.
Undeterred by these prices, like many of my fellow early adopters, I'm
usually at the front of line to receive communion at the Cathedral of
Jobs, each and every year.
However,
lately, some of Apple's decisions have made me question whether the
Cupertino-based behemoth is spreading its focus, and by extension, its
product lines too thin. While Apple's core hardware products--iPhones,
iMacs, and Macbooks--continue to thrive year after year, some of Apple's
2017 releases haven't earned, for me, the hefty price tags they carry.
Here are four of the new Apple products you probably shouldn't have bought in 2017:
9.7-inch iPad (2017 generation)
This
isn't unique to its tablet, but Apple's insistence on bifurcating its
product lines into weird names and numbers (and "Pro" lines) continues
to frustrate me. For example, iPhone X comes after 8, but 8 is,
actually, the 9th generation of the iPhone? What happened to 9? Will 9
come after X? Will 9 be called Y?
Nomenclature
aside, I'm talking about the 2017-generation iPad (so the 7th gen? 8th
gen?). Basically, this iPad is meant to replace the previous "iPad Air"
line and differentiates itself from the pricier "Pro" model. Look, I
know as well as you do that Apple wants to continually drive up average
revenue (and profit) per customer, but this model iPad is where I could
see the company cutting the most corners in order to deliver a
still-profitable "budget model" in its tablet line.
The
display on the low-end model iPad 9.7 is the first thing that stands
out to me--and not in a good way. Instead of bringing it flush with the
glass like latest iPhone displays, Apple sits its retina display
slightly recessed from the panel, which makes it feel like you're
watching your cat videos through a diorama. Turns out, this design also
makes the iPad more reflective and more prone to glare, which can be
problematic for viewing if you're not strictly nocturnal. The actual
display also isn't that different from the display on the older iPad
mini model I purchased more than a year ago.
That difference becomes starker when compared to the new model iPad Pro's gorgeous 120Hz screen with True Tone
display. In fact, in addition to the better screen, the iPad Pro 10.5
also has a better camera, more advanced chipset, noticeably better
speakers and audio, as well as compatibility with Apple Pencil and the
Smart Keyboard. This makes it so much better as a working-on-the-go
tablet, in addition to the basic news and entertainment hub needs it
dutifully fulfills. Unlike its less impressive brother, the iPad Pro
earns its $650 price tag. Apple calls the iPad 9.7 a "monumental leap,"
but other than affordability, it doesn't hold a candle to the superior
iPad Pro.
If
you're shopping for a full-functioned tablet that can replace many (if
not all) of your laptop needs, you should opt for the Pro line. But if
you're looking at the iPad 9.7 as a budget tablet, where you can read
books and articles, video chat, or play movies to occupy your toddler,
there are older iPad models (or even other tablet brands) that offer
comparable functionality at half the cost.
Apple Watch Series 3 (with LTE)
While
I wasn't a fan of the original Apple Watch due to its limited
functionality (I swapped it for a Moto X), I really liked my Apple Watch
Nike+ 2 for the myriad of health and fitness use cases--even at that
premium price. The second-generation model was a huge step up with the
addition of GPS and water resistance along with an upgraded processor,
longer battery, and better performance. Really, the biggest complaints
on Series 2 I heard were from fellow runners who wanted to leave their
phone at home when they went for a run or stepped out for an errand.
Apple aimed to fix just that with the new Series 3 LTE model Apple
Watch.
Phone-like
use cases (i.e. text and talk) are really the main selling points for
the Series 3 LTE vs. the Series 2 here. But having a conversation on the
watch (without your phone) only kind-of works. The speaker on your
wrist just isn't that clear, meaning Apple needs you to buy some Air
Pods or Beats Bluetooth headsets to accompany your Watch--cha-ching!
While battery life with LTE turned off is much improved, making a call
with LTE causes serious drain, basically relegating your Watch's LTE
usage to emergency calls only.
In my opinion, the Apple Watch LTE would maximize its utility by completely
replacing my phone. To do that, it would need an impractically larger
screen, better battery with LTE, many more apps for productivity, a
better voice assistant (will discuss Siri more below), and a
high-quality camera. But this makes no sense for Apple to do because it
would also cannibalize its flagship iPhones. To Apple, the Watch is
always an accessory for your phone, like the Airpods or the keyboard
case for iPad. At nearly $500 though, this is one accessory you can do
without, especially if you've went in for the perfectly functional Apple
Watch Series 2 last cycle.
Apple TV 4K
The Geniuses at the Apple store told me that getting the full
sense of the Apple TV 4K means hooking it up to your home theater setup
and spending a week with it, which sadly, I didn't get to do. I did,
however, play around with it for an evening at a fellow technophile's
house. Sadly, I came away less impressed than I had hoped. It's not all
bad, so let me start with a few things I liked about this iteration of
the Apple TV before I convince you to put away your wallet.
The
high-resolution content is the biggest draw here, and it turns out
Apple struck deals with major movie studios (but it doesn't have yet) to
offer 4K movies on Apple TV at a cheaper price than any other studio.
Apple also committed to upgrading past Apple TV purchases to 4K
automatically whenever they become available. I also really like the new
user interface for the Apple TV 4K, which makes navigation and search
incredibly smooth. The new remote felt like it had a better trackpad,
but control still wasn't as seamless as one would hope, especially when
trying to use the on-screen keyboard for search. I suppose that's what
the Apple TV's Siri voice integration is for.
Okay, so with those niceties out of the way, here's why you skip it.
For starters, while 10 million 4K TVs were sold in 2016 in the U.S. and 15 million are expected for 2017,
you probably don't have a 4K TV just yet. Until you get one, you won't
take full advantage of everything the 4K Apple TV offers. Even then, for
some of the most popular streaming services like , YouTube, or HBO Go,
Apple TV doesn't yet support or can't reliably deliver 4K-picture
quality yet. Thankfully, AppleTV 4K is finally catching up to
competitors like Roku, but this latest effort fails for both average
consumer streaming use cases and for A/V spec nerds alike.
The
purchase feels even more ridiculous when you compare Apple TV 4K's $179
price tag to competitors like the Roku Ultra at $99 or the Google
Chromecast Ultra at $69. There will be a time in the near future where
the 4K-compatible Apple TV will become a staple in home entertainment,
but 2017 is not its year.
Homepod
Like
the Apple TV 4K, the Homepod is another peculiar product where Apple is
both late to market (the first-generation Echo came out back in early
2015) and almost twice as expensive (priced at $349 where even the most
expensive Echo Plus is only $149 and Home sells for $129).
It
makes sense, then, that Tim Cook spent most of the unveiling of Homepod
at this year's Worldwide Developers Conference focused on its benefits
as a speaker and on Apple's bonafides as a home for music and audio
content. With better sound specs than its smart home competitors, it
looks like Apple means to position itself against higher-end speaker
players like Sonos and Bose over Amazon and Google.
The problem with the price is that it just doesn't justify the use cases. Per NPR and Edison Research, smart speakers are mostly used to (1) play music/radio/podcasts, (2) get news and weather, or (3) set timers and alarms. At nearly $350, that's a very expensive alarm clock--impeccable sound quality of your morning wake-up, notwithstanding.
Positioning
itself as more "speaker" than "smart" is probably just as well because
other than the upgraded sound quality, Apple's Homepod will probably be
inferior in every other way. The biggest problem for me is Apple's Siri,
which powers the Homepod. Even after some upgrades this year, Siri lags behind Alexa and Google
on many parameters. Also unlike other Apple products, like iPhones
which support millions of third-party apps, Homepod sits in a closed
ecosystem, meaning only Apple Music -- not Spotify--can be accessed using voice commands. Nor can you call your Lyft or make a Skype call hands-free.
Important to note here is that Apple also missed the
2017 impulse-shopping holiday season for Homepods, initially saying it
would have a speaker ready by this December, but now not shipping until
early 2018. This just solidifies my suspicions that Homepod is still a
side hustle, not yet a focused effort for Apple as a company.
Unless
you're already in the market for a higher-end speaker system with a
minimal integration with other applications and a second-tier voice
assistant, this is one Apple product you'll likely want to skip--at
least until Siri catches up to the competition or Apple creates a
robust, open platform for Homepod apps, in a similar way to what the App
Store is for iOS.
Apple
is at its core a luxury brand. We buy into its higher-priced products
not just because of their (supposed) superior usability and
functionality, but because of the association from the brand. We feel good buying expensive things from Apple. We like what it conveys about us to other people.
Sadly,
it feels obvious to me that certain products (iPhone, iMacs, and
Macbooks) get a lot more attention and priority than others. This
becomes harder to stomach when Apple still charges a premium price for
ostensibly inferior products. I'm sure some of my issues will be
addressed with time and product iterations, and eventually these items
will earn their hefty price tags. Until they do, however, your best bet
is to hold onto your cash, or look to Amazon's and Google's more
budget-friendly options as a temporary substitute.
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